emarketer ecommerce growth

ecommerce and retail mcommerce, and each category can be broken out by country, region or by company . Interactive projections with 10k+ metrics on market trends, & consumer behavior. Which regions will generate the highest digital retail sales? What is the global outlook for retail sales and retail ecommerce sales in 2022 and beyond? Walmart displaces eBay this year as the No. We anticipate a collective $3.914 trillion in ecommerce sales this year. 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com, US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years: Top 10 etailers will grow market share by 5% this year, with Best Buy and Target both expected to surge more than 100%, Amazons ad business is profitable, but its freezing hiring anyway, Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar, Amazon gets fresh ecommerce challengers right before the holiday season, Amazon is becoming an advertising juggernaut, The economic headwinds are too strong for an Instacart IPO to overcome, Sheins new resale marketplace wont mollify critics of its fast-fashion model. Argentina's retail commerce grew by an astonishing 79%, and Singapore was close with 71.1%. eMarketer expects worldwide e-commerce sales to exceed $5 trillion for the first time this year. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Even so, retail ecommerce boomed as internet users went online to buy all manner of goods, including groceries. Online sales will reach $6.17 . - The Kroger Co. displaces Macys as the 10th biggest retailer by ecommerce sales, even as Macys grows its online business. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. The Weekly Listen: Uber's ad aspirations, Gen Z's media time, and are we past 'peak newsletter'? Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. WHATS IN THIS REPORT? Which Trends Will Stand Out Among Countries and Regions in 2022? These interactive projections contain more than 10,000 proprietary metrics on emerging trends, market changes, and consumer behavior in the advertising, media, and marketing industries. The first of a three-part series: data and analysis on how business-to-business digital marketplaces are chang theres a lot that you can do with our e-commerce platform. Reliable data in simple displays for presentations and quick decision making. GRAPH: Global eCommerce Revenue Forecast 8% Growth 2020-2025 Industrial, Manufacturing, and Services B2B eCommerce. Although retail had a tough year in 2020, every national market covered by eMarketer saw double-digit ecommerce growth. What is the outlook for US retail and ecommerce sales growth in 2022? Worldwide, ecommerce growth will decelerate substantially this year, despite consumers' newfound enthusiasm for digital shopping solutions. Here are some brilliant facts and statistics that you really should know in 2022 about eCommerce growth. eMarketer expects worldwide e-commerce sales to exceed $5 trillion for the first time this year. We now estimate that retail sales amounted to just $23.624 trillion last yeara decline of 2.8%. Insider Intelligence Inc. All Rights Reserved. KEY STAT: Auto and parts, and food and beveragetwo categories with historically low levels of online purchaseswill be the fastest-growing product categories in ecommerce this year. - Best Buy (up 105.5%) and Target (up 103.5%) will see their ecommerce sales more than double, due in large part to the popularity of their curbside pickup offerings. Though, while many physical stores were shuttered, digital retail sales soared by over 25% in a single year. Consumers are getting more comfortable every year with purchasing online or through their mobile phones. KEY STAT: This year, worldwide ecommerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. Insider Intelligence Inc. All Rights Reserved. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Following a 25.7% surge in 2020, to $4.213 trillion, we expect retail ecommerce sales worldwide to climb a further 16.8% this year, to $4.921 trillion. eMarketer reports and forecasts include data and statistics on total retail sales, (including growth, and penetration figures) for retail. Which countries and regions will produce notable ecommerce growth figureseither positive or negativefor this year and through 2025? Retail Ecommerce Sales Worldwide, 2020-2025 (trillions, % change, and % of total retail sales), Retail Sales Worldwide, 2020-2025 (trillions and % change), Retail Sales Growth Worldwide, by Region, 2020-2022 (% change), Retail Mcommerce Sales Worldwide, 2020-2025 (trillions, % change, % of total ecommerce sales, % of total retail sales), Retail Ecommerce vs. Retail Mcommerce vs. Total Retail Growth Worldwide, 2020-2025 (% change), Retail Mcommerce Sales Share Worldwide, by Region, 2022 (% of total retail ecommerce sales), Retail Ecommerce Sales Growth Worldwide, by Region, 2022 (% change), Retail Ecommerce Sales Worldwide, by Region, 2022 (billions), Top 10 Countries, Ranked by Retail Ecommerce Sales Growth, 2022 (% change), Top 10 Countries, Ranked by Retail Ecommerce Sales, 2022 (billions and % change), Top 10 Countries, Ranked by Retail Ecommerce Share of Total Retail Sales, 2022 (% of total retail sales), Digital Buyers Worldwide, 2020-2025 (billions, % change, and % of population), Digital Buyer Growth Worldwide, by Region, 2022 (% change), Etsy and eBay escape the worst of the ecommerce downturn, but Wayfar and Peloton arent so lucky, Amazons ad business is profitable, but its freezing hiring anyway. In-depth analysis, benchmarks and shorter spotlights on digital trends. This report features our latest regional and global forecast for total retail, retail ecommerce, mcommerce, and social commerce sales and digital buyers. For example, Latin America saw huge growth, regardless of the bigger-than-average drop in overall retail sales. Secondly, we believe consumer shopping behaviors will permanently change. According to eMarketer, Asian countries began to surpass the U.S. in 2016 for e-commerce growth, when China became the largest market for online shopping in the world. In fact, it's officially the leading consumer internet and online services company worldwide based on revenue. While much of the shift has been led by essential categories like grocery, there has been surprising strength in discretionary categories like consumer electronics and home furnishings that benefited from pandemic-driven lifestyle needs.. Food and beverage. The pandemic was disastrous for many retailers; we estimate that total retail sales worldwide plunged 2.8% in 2020. Worldwide retail and retail ecommerce spending is expected to stabilize in 2022 after two years of unpredictable circumstances and unusual growth patterns. According to Statista, Amazon is worth just over $1.7 trillion as of June 2021. How many new digital buyers will come online this year, and where can they be found. Reimagining Retail: Brick-and-mortar 2.0Which tech will get us there, and experiential retail What a Kroger-Albertsons merger would mean for the grocery industry, Reimagining Retail: The future of Amazons grocery strategy and the tech giving it an edge, Digital-native D2C brands shift gears as their ecommerce growth stalls. The trend continues: Latin America saw $85 billion in ecommerce sales in 2021, up 25% from $68 billion in 2020. In our Q3 US retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market. Even in a slower-growth environment, total new spending will be enormous. US retail and ecommerce sales growth will return to pre-pandemic levels in 2022. The US retail ecommerce forecast for 2022, including our numbers on sales growth and ecommerce's share of overall sales for product categories. WHATS IN THIS REPORT? Marketing Trends for Ecommerce Stores: Ads, Branding, and Personalization Social media Cost Per Mille increased by 21.7% in 2021 compared to last year, so advertisers are paying $9.13 now instead of $7.5 in 2020 ( Datereportal ). For one, many stores, particularly department stores, may close permanently. The B2B ecommerce sectors follows the trends and business adaptations of B2C, because people bring their learned consumer preferences and apply those to scenarios in their professional lives, such as being employed as a purchasing agent for B2B transactions. Worldwide retail and retail e-commerce spending is expected to stabilise in 2022 after two years of unpredictable circumstances and unusual growth patterns. Global eCommerce market growth About 85% of worldwide consumers did some online purchase in 2020, according to data from Statista. Here's what's in the full report 3 files Exportable files for easy reading, analysis and sharing. As more people will shop and do commerce online in . The fastest growth category of e-commerce sales over the past two years were furniture, building materials, and electronics which cumulatively grew more than 200% since 2019. Global eCommerce Sale Growth Stats. Overall, global retail e-commerce growth is set to slow considerably when compared to the growth rates of 2020 and 2021. Even in a slower-growth environment, total new spending will be enormous. With this growth rate, retail ecommerce sales worldwide are still expected to reach $6.54 trillion in 2022. In-depth analysis, benchmarks and shorter spotlights on digital trends. Exportable files for easy reading, analysis and sharing. 2 ecommerce player in the US. KEY STAT: This year, worldwide ecommerce sales will exceed $5 trillion for the first time, accounting for more than a fifth of overall retail sales. India, Brazil, Russia, and Argentina are all projected to post at least 26% growth in retail ecommerce sales this year. In-depth analysis, benchmarks and shorter spotlights on digital trends. Even in a slower-growth environment, total new spending will be enormous. Online shopping is so strong that it will more than offset the 3.2% decline in brick-and-mortar spending this year, which will drop to $4.711 trillion. Spotlight: Southeast Asia Proximity Mobile Payments Forecast 2022. Insider Intelligence Inc. All Rights Reserved. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of new business . WHATS IN THIS REPORT? This is up from 57.9% in 2019. Notable highlights among the top 10 include: - Amazons share will grow to 39.0% in 2020. Interactive projections with 10k+ metrics on market trends, & consumer behavior. (eMarketer) All ecommerce markets finished 2020 with double-digit growth. Global Forecasts: Total Retail, Ecommerce, and Mcommerce Sales, Digital Buyers: Social and Cross-Border Commerce Fuel Gains in 2021 and Beyond. All markets recorded double-digit growth except Argentina, which had triple-digit growth. We saw less growth in the Middle East & Africa, 19.8%, but this is still a commendable growth rate. Despite being the biggest player by far, Amazon will also experience the largest dollar gain. KEY STAT: Following a 25.7% increase in 2020, retail ecommerce sales worldwide will rise to $4.921 trillion in 2021. Client-only email newsletters with analysis and takeaways from the daily news. US holiday ecommerce sales will grow just 2.5%, Despite physical retails resurgence, malls relevance diminishes, Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar, Chinas COVID lockdowns drive Este Lauder and Canada Goose to lower their outlooks, Amazon gets fresh ecommerce challengers right before the holiday season, Target, Macys, and others embrace store-within-a-store concepts, Amazon is becoming an advertising juggernaut, Shopify beats expectations on subscription and merchandise volume growth, cost cutting. Interactive projections with 10k+ metrics on market trends, & consumer behavior. What share will ecommerce (and its categories) command of total US retail sales? How much of that purchasing is through ecommerce? Most countries will still see strong growth, but two large markets, India and China, will decelerate substantially compared with recent years. Thats a much higher growth rate than the 18.0% predicted in our Q2 forecast, as consumers continue to avoid stores and opt for online shopping amid the pandemic. See More Shopify's better-than-expected Q3 suggests brighter days ahead Adidas is at a crossroads The economic headwinds are too strong for an Instacart IPO to . Luxury retail gains in online average order value. US ecommerce sales will reach $794.50 billion this year, up 32.4% year-over-year. How much will global retail ecommerce sales rise in 2021? Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022. $4.9 trillion is the estimated global retail ecommerce market size in 2021. Our latest worldwide, regional, and country-level forecasts for total retail sales, retail ecommerce, retail mcommerce, and digital buyers. What is the global outlook for retail sales and retail e-commerce sales in 2022 and beyond? Facebook became Meta a year ago. Worldwide retail and retail ecommerce spending is expected to stabilize in 2022, after two years of unpredictable circumstances and unusual growth patterns. Latin America saw abnormal ecommerce growth of 36.7% in 2020. Proprietary data and over 3,000 third-party sources about the most important topics. We estimate that total retail sales worldwide dropped by 2.8% in 2020. (eMarketer) The global ecommerce market amounted to $4.2 trillion in 2020, with a growth rate of 27.6%. Client-only email newsletters with analysis and takeaways from the daily news. Leading the way, Latin America grew 36.7%. As in 2020, Asia-Pacific and North America will lead the regional rankings for retail ecommerce sales this year. Despite slowing growth, total spending will surge past $7 trillion by 2025. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com, France and Germany Ecommerce Forecasts 2021. Comparative Estimates: Retail Ecommerce Sales Growth Among Select Companies in Latin America, by Channel, Q2 2022 (% change vs. . Reliable data in simple displays for presentations and quick decision making. eMarketer forecasts and benchmarks help you plan for the future by informing your campaigns and strategies with key data points on the upcoming years. Learn how brands and retailers have used Channel copyright 2001-2022 channeladvisor. KEY STAT: Auto and parts, and food and beveragetwo categories with historically low levels of online purchaseswill be the fastest-growing product categories in ecommerce this year. Still, that lower growth rate will amount to more than half a trillion new e-commerce dollars every year. 13 charts What Are the Biggest Stories for Retail Ecommerce Coming Out of 2021, and What Will Happen in 2022? The chart below from eMarketer's 2021 global e-commerce report breaks down regional e-commerce growth last year. In 2022, the up-and-coming e-commerce markets center around Asia. This report features our latest regional and global forecast for total retail, retail ecommerce, mcommerce, and social commerce sales and digital buyers. KEY STAT: Following a 25.7% increase in 2020, retail ecommerce sales worldwide will rise to $4.921 trillion in 2021. Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020 (down from 20.2% last year). all rights reserved. eCommerce growth at the moment is phenomenal, and it shows almost no signs of slowing down. Which ecommerce markets are growing fastest? Client-only email newsletters with analysis and takeaways from the daily news. Which ecommerce categories will grow the fastest in 2022. In 2020, all 32 markets we track recorded high growth in ecommerce. The fastest growing e-commerce countries based on online sales are the Philippines and India, where e-commerce sales are. 41% of brands will increase their paid search budget this year ( Shopify ). We forecast that worldwide ecommerce growth will downshift to 14.3% in 2021, partially because of a brick-and-mortar rebound and partially because so much growth was pulled forward to 2020. These are the percentages of online buyers per region: Moreover, the global eCommerce revenue is expected to surpass 5 trillion Euros in 2022 and 7 trillion Euros by 2025. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. Many consumers have either shopped online for the first time or shopped in new categories (i.e., groceries). E-commerce sector growth: Which sectors have the largest share of total sales? US Retail Ecommerce Sales Growth, by Category, 2022-2026 (% change), US Total Retail Sales, 2020-2026 (trillions and % change), US Retail Sales Growth, by Segment, 2020-2026 (% change), US Retail Ecommerce Sales, 2020-2026 (billions, % change, and % total retail sales), US Mcommerce Sales, 2020-2026 (billions, % change, and % of total US retail ecommerce sales), US Top 15 Retail Ecommerce Sales, by Company, US Retail Ecommerce Sales, by Category, 2022 (billions and % of total retail ecommerce sales), US Total Retail Sales, by Category, 2022 (billions and % of total retail sales), US Retail Ecommerce Sales Penetration, by Product Category, 2020-2026 (% of category retail sales), US Auto and Parts Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), US Carvana Retail Ecommerce Sales, 2018-2022 (millions and % change), US Food and Beverage Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), US Jewelry Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), US Fragrance Retail Ecommerce Sales, 2020-2026 (billions, % change, and % of category retail sales), Microsoft mulls ad-supported PCs to boost adoption, Etsy and eBay escape the worst of the ecommerce downturn, but Wayfar and Peloton arent so lucky, Amazons ad business is profitable, but its freezing hiring anyway. 4. What the lipstick index and other quirky retail phenomena mean for brands. Amazon is for sure the most well-known ecommerce marketplace. North America will claim a 20.3% share, and Western Europe 12.6%. They will further widen their gap to account for 63.2% of all online sales this year. eMarketer expects worldwide e-commerce sales to exceed $5 trillion for the first time this year. Exportable files for easy reading, analysis and sharing. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Client-only email newsletters with analysis and takeaways from the daily news. Insider Intelligence Inc. All Rights Reserved. Which countries and regions will produce notable e-commerce growth figureseither positive or negativefor this year and through 2025? US ecommerce sales will reach $794.50 billion this year, up 32.4% year-over-year. . Last year, the pandemic fueled rapid acceleration of online buying in several countries that were somewhat laggingand some of those will continue to see major expansion in 2021. Proprietary data and over 3,000 third-party sources about the most important topics. Chinas outsize role will mean that Asia-Pacific will account for 60.8% of retail ecommerce sales worldwide in 2021. How many new digital buyers will come online this year, and where can they be found. New spending will still be huge. Weve seen ecommerce accelerate in ways that didnt seem possible last spring, given the extent of the economic crisis, said Andrew Lipsman, eMarketer principal analyst at Insider Intelligence. Discover and Connect with Commerce Network. - Walmarts share will reach 5.8%. But shifts in consumer behavior during the pandemic have changed the way certain products are bought online, particularly in the automotive and grocery categories. US retail sales growth will stabilize in 2022, but changes wrought by two years of the pandemic will drive growth in online automotive and grocery sales. The Indian ecommerce market is expected to grow to $111.4 billion by 2025, up from $46.2 billion in 2020. How much did the pandemic affect retail sales estimates? 7 Marketing Strategies to Capitalize on Ecommerce Growth With ecommerce sales reaching an impressive $791 billion last year, according to the US Census Bureau, the overall benchmark for the online experience has risen dramatically. Despite slowing growth, total spending will surge past $7 trillion by 2025. Ecommerce sales will reach 14.4% of all US retail spending this year and 19.2% by 2024. As a result, total retail sales in the US will remain essentially flat. Where Can Marketers Find New Digital Buyers in 2022 and Beyond? Proprietary data and over 3,000 third-party sources about the most important topics. In 2021, e-commerce growth as a digital category is being driven largely by mobile commerce. In fact, eMarketer estimates (via Statista) that in 2021, mobile will make up about 73% of all e . Before the pandemic, we had forecast that total retail sales worldwide would rise by 4.4% in 2020, to $26.460 trillion. While the entire ecommerce pie is expanding faster than expected, so too will the shares of the top 10 ecommerce players. In our Q3 US retail forecast, the top 10 retailers by ecommerce sales will tighten their grip on the retail market. The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. But in 2021, this figure will rebound to pre-pandemic (2019) levels, reaching $25.052 trillion. Exportable files for easy reading, analysis and sharing. Proprietary data and over 3,000 third-party sources about the most important topics. The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. When excluding gas and auto sales (categories sold almost exclusively offline), ecommerce penetration jumps to 20.6%. US holiday ecommerce sales will grow just 2.5%, Dire and complicated COVID-19 outbreaks take toll on Chinas factory workers, Optimize Your 2023 Marketing Budget with Industry KPIs: On-Demand Webinar, Chinas COVID lockdowns drive Este Lauder and Canada Goose to lower their outlooks, Amazon gets fresh ecommerce challengers right before the holiday season, Big Techs earnings malaise reflects wider economic challenges. Both the increase in new users and frequency of purchasing will have a lasting impact on retail.. Growth: which sectors have the largest share of total sales sales in the Middle East & ; Phenomena mean for brands 111.4 billion by 2025 but this is still a commendable rate! 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