which of the following statements about branding is true

C. brand extension. d. It is a good brand name because it is memorable. D) assist firms in collecting information on competitors that will directly influence their strategy Association D) points-of-presence b. This is a classic example of _____________? What the training program for employees was intended to accomplish. Tommy Hilfiger conveyed the brand's category membership by ________. e. Intangibles. True b. e. Advertising slogan, A ______________ or _______________ tries to create the perception of value by eliminating the advertising expense associated with many consumer products? C) The highest level of brand equity involves establishing product benefits. C. quality of in-store displays and packaging of private label brands has increased. D) believability American Express'- "Worldclass Service, Personal Recognition," Mary Kay's - "Enriching women's lives," Hallmark's- "Caring Shared," and Starbucks'-"Rewarding Everyday Moments" are examples of ________. Licensing. Options 2 and 3 are wrong: 2. Which of the following statements about branding is. According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. e. The normal rules about promotion don't apply when you are dealing with services. D) Competitive points-of-difference C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors. c. Trade name, trademark E) maximizing negatively correlated attributes, When Tommy Hilfiger was an unknown brand, advertising announced his membership as a great U.S. designer by associating him with Geoffrey Beene, Stanley Blacker, Calvin Klein, and Perry Ellis, who were recognized members of that category. B) points-of-presence Select one: In class we spoke of a goods-services continuum. All of these are the point we were trying to make. Select one: If you are a fan of these trucks then this is truly a very rare opportunity . A)The person behind the business is never as important as the product or service. d. Service shortfall E) Category points-of-parity, As a marketing manager, which of the following would be the best purpose for your organization's competitive points-of-parity? E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel b. B) innovativeness Such brands get more revenue out of such value. C) relying on the product descriptor Brand extension. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. The appeal of recognized brand names is declining. Protect the product from excessive heat or cold. A) points-of-difference Select one: B. Because it will tell you which products you need to discontinue. a. Which of the following statements about branding is TRUE A Customers are willing. e. Balanced offering. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. a. Like lysol spray disinfectant products Other disinfectant sprays besides lysol Spanish equivalent to lysol spray. B) Barry's Oats, when you want nutrition and flavor. E) competitive points-of-presence, ) ________ are associations designed to overcome perceived weaknesses of the brand. A) Brand equity means a brand has customer loyalty. C) cast Companies trying to sell their products internationally do not benefit from, Many organizations view the process of creating and maintaining a strong, Organizations should not provide the same level of promotion to brands. Is this business a good candidate for branding? A) help firms to analyze who their competitors are. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. E) points-of-conflict, Tums claims to have the most acid-reducing components of any antacid. D) brand slogan Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Which of the following statements about branding is true? B) comparing to exemplars Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . c. Conformance to specifications. Which of the following is NOT an advantage of branding for consumer products? b. c. Quality A company doesn't normally want its customers to identify with its brand. \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ 38Which of the following statements is NOT true according to the passageC AJinyang is an excellent place to plant green prickly ash BWe can make delicious Sichuan food with green prickly ash CPeople started to plant green prickly ash in Jinyang several years ago DGreen prickly ash is sold to many places home and abroad Brand awareness A) innovativeness ith the development and maturity of digital marketing, which of the following statements is true? social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. Select one: Apple is more than computers. Which of the following is NOT a perceptual benefit of packaging? Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . B) Brain maps Select one: c. Social metrics C) deviance, peculiarity, deformity C) insensitivity a. Brand name, marketing communications, packaging, and price are examples of_____ that enable consumers to form associations that give meaning to the brand. D. Packaging can be an important part of a brand's identity. e. Inseparability. Experience Qualities b. Transcribed image text: Which of the following statements about brand names is true? True b. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. B. flanker brand. e. Abuse, Which of the following statements about creating a brand is true? The retailer is large. 37) Which of the following statements about brand equity is NOT true? A. some firms have begun advertising private label brands. What the customer expects from the service. C) Retailers are members of channels of distribution. This strategy was designed to help Gandalf overcome the __________ characteristic of services? A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. When it comes to services, quality is measured in terms of? E) feasibility, Which of the following criteria relates to the company having the internal resources and commitment to feasibly and profitably create and maintain the brand association in the minds of consumers? b. E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. b. A) cultural branding Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. Search qualities B) Their influence does not extend beyond tactical concerns. b. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. C) need-based positioning Word of mouth (10 points - 2 points for diagram, 4. D) to globalize competitors' perceived points-of-difference a. Fiction (a) It is a bundle of utility. A) comparability, authenticity, deliverability B) competitive points-of-parity c. Cross-marketing E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. C) narrative arc How to calculate depreciation and amortization from EBITDA? The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. B) category-based positioning E) channel. ) C) mystery Write these addends in vertical form. D) deliverability d. Equipment-based offering. Which of the following statements is true? B) peculiarity Questions and Answers for [Solved] Which of the following statements about personal branding is true? Select all that apply. This is an example of ________. e. Intangibles, Which of the following is NOT one of the components customers use to evaluate service quality according to your text? There are several popular attribution models . C) Dove soap helps users have softer skin Once a brand has been established, you do not have to maintain it. Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. Good dominated offering Which of the following is NOT true about brand alliance? These brands offer experiences and we buy them with that experience in mind. c. Physical representation Identify the fixations in different stages of psychosexual development that can result in problems later in life. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. a. a. A) channel differentiation A. flanker brand. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. C) It involves crowded market space and reduced prospects for profit and growth. Stay Safe. Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; A. D) category points-of-parity Companies trying to sell their products internationally do not benefit from having a strong brand name. E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference a. Invisibility Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. The ________ defines which other brands a brand competes with and therefore which brands should be the focus of competitive analysis. An emotional connection D) It involves all the industries in existence today, the known market space and occupied market positions. c. A warranty B) Points-of-difference C) relying on the product descriptor b. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. Select one: A brand can be described as a promise to the customer. Becker Brothers is handling 10 percent of the issue. National Brand, Producer brand e. Positive Brand associations. a. Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. e. What the customer expects from the service. a. She found three that provided equipment and made weekly deliveries of supplies. D) point-of-weakness By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. D) points-of-difference C) They must economically communicate what the brand is and avoid communicating what it is not. Select one: Secret shoppers are used for all of these things. B. b. d. Association In order for the brand to be successful, the promise must be _____________? It is the goodwill that the brand builds by itself and from its customers. e. National Brand, Producer brand. Cooperative branding is the joint venture of two or more brands in one product. D) sensuality b. Yes, because the large number of bean varieties needed to make the concept work will create economies of scale. D. Brand loyalty exists when customers purchase only one brand and consider no other brand, regardless of price differences. b. Invisibility C) Brand logos E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. A half-truth is a deceptive statement that includes some element of truth. e. Post-purchase utility. D) assist firms in collecting information on competitors that will directly influence their strategy. This value can be expressed in terms of? a. E) narrative arc, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the authenticating voice, metaphors, symbols, themes, and leitmotifs? Substitution (statement 1 into statement 4) 6. p q 6. E) comparing to exemplars, One common difficulty in creating a strong, competitive brand positioning is that many of the attributes or benefits that make up the points-of-parity and points-of-difference are ________. She believes that people would be willing to pay a premium price if they could customize their own blend of coffee beans and then have their coffee roasted, ground and brewed by a highly trained barista. Max was the brand manager for a pet food company that was to introduce a new brand of dog food. D) noncomparitive positioning and its value proposition to consumers. Select one: b. There is limited availability of the product. Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). d. What he or she wants from the experience before meeting with the service provider. B. Complementary branding is marketing two brands together to encourage co-consumption. A) sustainable advantage b. Comparatives You said all of these things, and meant them. e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? a. Course Hero is not sponsored or endorsed by any college or university. D) points-of-value E) brand extension, ________ are short, three- to five-word phrases that capture the irrefutable essence or spirit of the brand positioning and ensure that the company's own employees understand what the brand represents. These consumers are unlikely to switch. A) Category points-of-difference Often, this self-analysis is the hardest part. A) clear superiority on an attribute or benefit The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. D) practicality d. Logo A cobranding strategy might involve a licensing agreement. d. Thinking outside of the box. Select one: Component branding Gandalf opened a tobacco shop in the Haight/Ashbury District. Hours, days, and weeks often go into crafting the perfect brand positioning statement. b. D. Frodo was using the ___________ approach to making his service seem 'real'? C) image C) realistic advantage B) intimacy A university librarian produced the following probability distribution of the number of times a student walks into the library over the period of a semester. Select one: An example of a rsum with a common format with the name John Doe. A) service differentiation C) relying on the product descriptor C. diversification. c. What he or she is expected to do in order to create the service. D) Competitor analysis She chose the supplier that advertised the lowest price. B) brand parity c. Commercial interface \end{array} c. Multiproduct branding b. Credence qualities \hspace{240pt}\textbf{Dividends Declared}\\ e. Quality and value are easy to maintain. A. Select one: C) point-of-conflict An implied warranty means that? A) Customers are willing to buy by brand only when it assures "top quality. Ben Lucas is a maintenance programmer for the Ace Corporation. Brands cannot be built through advertising, public relations, sponsorships, social media, or similar techniques. A) Use Zipex for quick and thorough cleaning. All marketing strategy is built on STPsegmentation, targeting, and ________. A) comparing to exemplars E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? A. A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. B. quality of many private label products has improved. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. B) point-of-difference A business's branding is more important than you might think. She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. Which one of the following statements about retailers and retailing activities is true? C) brand mission Select one: C) Perceptual maps A) A small business must creatively conduct low-cost marketing research. Brave New World is a dystopian novel by English author Aldous Huxley, written in 1931 and published in 1932. Select one: False, Greenwashing is the term used to describe industrial processes that cause pollution above the permissible limit set by the government. Brand name, service mark. Price rationing All of these conditions are favorable for a retailer to launch a store brand. Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. D) reliability Which of the following statements about pricing in the not-for-profit sector is FALSE? c. Ruffini corpuscles a. 4. School University of Houston, Downtown; Course Title MKT 3300; Type. A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. Sorted by: 2. 2. Which of the following is true regarding customer personas? A) narrative arc When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: Its printing costs for brochures are initially recorded as Prepaid Advertising and are later charged to Advertising Expense when they are mailed. Which of the following statements is correct regarding the concept of branding? d. Co-branding. b. Comparatives All of the marketing concepts that deal with tangible products apply to services as well. B) clear profitability to the company 3. Consumers with high behavioral loyalty are unlikely to switch. B. D) product differentiation So he immediately returned it. DividendsDeclared, OperatingIncome,NetIncome,YearRavineCorporationValleyIndustriesRavineValley20X6$140,000$30,000$70,000$20,00020X780,00050,00070,00040,00020X8220,00010,00090,00040,00020X9160,00040,000100,00020,000\begin{array}{lrrrr} Then add. (b) It is a source of satisfaction. d. The normal rules about products don't apply when you are dealing with services All the following statements about branding are true except Branding is the set of activities designed to create a brand and position it in the minds of consumers. The goal of attribution is to determine which channels and messages had the greatest impact on the decision to convert, or take the desired next step. d. Brand name, service mark. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. d. Introduction C) morality d. Excessive branding. A) points-of-difference Research your audience, value proposition, and competition. It is relatively inexpensive to create a national brand when the product sells for less than $1 c. Creating a brand is very different from positioning. Variability (Inconsistency) Excessive branding. d. The principle of informed consent e. Implied. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . a. End of story. D) Points-of-presence D) category points-of-difference b. d. The retailer has national distribution Trade name d. Printed on the package or in the instructions e. Recovery strategy. D) differentiability a. e. Changed as circumstances change. C) announcing category benefits 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. D) technological advances for an attribute or benefit Karel can choose from standard coffee for $24 a case or premium coffee for $36 a case. Suppose that you wish to test to determine whether one method of teaching statistics is better than another. A(n) _____________ is an organization that frequently is given tax-advantaged status because it provides a service that is considered to be in the public interest? Which of the following is a benefit of social media marketing? A) announcing category benefits Sabrina is thinking of starting a new line of coffee shops. C) believability From a consumer's perspective, a strong brand image provides each of the following except: From a company's perspective, a strong brand image is related to each of the following except: From the company's perspective, a quality brand image enhances the introduction of a new product because: C. customers normally transfer their trust in and beliefs about the corporation to a new product.

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