Log in to hide ads. He couldnt be more excited about the news! So why now? Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. CoverGirl has announced its first ever CoverBoy. If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. James Charles is no exception. Hope youll give us another try and check out some other articles. User Agreement and Privacy Policy and Cookie Statement and We want to bridge divides to reach everyone. Companies are partnering with them to parlay their fame online so that the companies themselves may feel more authentic to Millennial and Gen Z audiences.. For an optimal experience visit our site on another browser. "You don't have to glob it on," RuPaul agrees. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. To enjoy our website, you'll need to enable JavaScript in your web browser. Companies can also win over younger audiences by making social statements. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. All rights reserved. Goldie is a golden base with green undertones and holographic glitter. "But I think because people think they only have to use brushes, they don't realize the power in using a sponge-tip applicator to put on shadows.". The singer reveals how grueling life was on the road. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. No one, that's who. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." James Charles is no exception," the beauty brand said in a release. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. But never has it featured a man. Join thousands of others to get the FREEDOM POST newsletter for free, sent twice a week from The Christian Post. "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. CoverGirl announced its newest spokesperson is actually a cover boy. In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. We may earn commission from links on this page, but we only recommend products we love. The Duchess of York casts "no judgment" toward her nephew. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. Your session to The Christian Carly Cardellino was the beauty director at Cosmopolitan. "James Charles is no exception. Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Of course, Willam's been beating his face for ages. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. unless you renew or Follow TODAY.com writer Scott Stump on Twitter. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. The Best White Eyeliners for Brighter and Bigger Eyes. Gem is . James Charles at Gucci's Met Gala after-party on May 6. Their prices range from $10 to $18. Joining the growing list of Drag Race alumni stepping into the makeup industry full force is Willam Belli with his new line Coverboy. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. At the age of 17, Charles is breaking boundaries and doing it in style. In August, media outlets clamored over Jaden Smiths new, gender-neutral fashion line MSFTSrep. But the young celebrity didnt seem to understand the fuss. Did You Hear "Did You Lotion" Growing Up? "Their main target is to eliminate any and all moral standards. Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. Love the idea of contouring but don't know where to start? That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Through QVC, customers will be able to select trio comprised of Dragmother, Showgirl, and Condragulations, or a combination of Now Prance, A Shade Shady, and Lippy. Get stories that empower and uplift daily. Barbie ad stars a boy for the first time. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Real news, real hope. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Crypto Charles retweeted a few supportive messages himself. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. Easy, breezy, beautiful CoverBoy? If you were to come up with a punchline to a joke about the Monitor, that would probably be it. ", "We instantly became friends," Roncal says of their meeting and longterm bond. Thats right, I am a new CoverGirl.. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. Hmmm well that joke is ruined, but who cares! He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! James Charles is no exception. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. After DragCon, COVERBOY will be available on shopcoverboy.com. 2023 BDG Media, Inc. All rights reserved. Wow. James Charles is no exception. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. All rights reserved. James, who first earned. His skin and makeup are as flawless as you'd think. All the Weird Areas You Can Get Injectables. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. Charisma, Uniqueness, Nerve, and Talent, anyone? We are trying out Willam's new line of makeup Coverboy. PURCHASE MY WIGLINE OR MY STYLED WIGS BY ME HERE! So I retook my senior photos & brought my ring light with me so my highlight would be poppin. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? A weekly digest of Monitor views and insightful commentary on major events. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. 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I love being extra pic.twitter.com/7Qu1yu8U2P. The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. By subscribing to this BDG newsletter, you agree to our. Return to homepage. Nor is it the brands first attempt at breaking down barriers. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. The aspiring makeup art Does Coverboy cover boy? Blueball is a vibrant true blue packed with silver star-shaped glitters. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. James Charles Is CoverGirl's First CoverBoy. Stay informed about the latest scientific discoveries & breakthroughs. coverboy makeup name change. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Start here with our favorite contouring palettes for highlighting and sculpting. Your subscription to GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. Promise. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Covergirl has a fresh new face representing the brand and for the first time ever it belongs to a guy. "I'm aware of the other drag artists with makeup lines . Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. With the help of the eternally glittering Katy Perry,the makeupbrand announced that the new face ofCoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. Just wrapped another great @COVERGIRL shoot. I can be confident with bare skin and with a full face, he told the magazine. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. The Monitor is a peculiar little publication thats hard for the world to figure out. Were seen as being global, fair, insightful, and perhaps a bit too earnest. In the company's 55 year history, there has never been a male star in one of their campaigns. Is Skin Cycling the Secret to Better Skin? Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? We believe news can and should expand a sense of identity and possibility beyond narrow conventional expectations. I've Been Single for 8 Yearsand I Blame My Makeup. Beyond fear, beyond anger. For one thing, James has a considerable social media presence in a world that increasingly values social media. The Best Contour Palettes for the Ultimate Chisled Complexion. You may be able to find the same content in another format, or you may be able to find more information, at their web site. Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. Ad Choices. Given the teens talent with brush and pen, its an obvious pairing. Do whatever makes you happy." . Because everyone has differing needs when it comes to lipstick wearability, Roncal and RuPaul created two other lip formulas for their collaborative collection perfect for mixing and matching. You do you, yknow?". "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. The transformation will take your breath away. You dont have a Christian Science Monitor 19802023 The Christian Science Monitor. "Honored to have the pleasure to announce the very first COVERBOY, James Charles!" One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. We change lives. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. Don't just take my word for it though. The end of gendered toys? Arguably the star of the whole show, Coverboy Glitter Jellies cost $12 each, come in four bold colors, and can be used just about anywhere you see fit. improve functionality and performance. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. subscription yet. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. If you have questions about your account, please Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. CoverGirls Instagram posted a video of Charles speaking about his new role. ?? If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. "There's something there for everyone. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". subscription. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. On Tuesday, the pop star helped announce that Charles has become the first male to represent the CoverGirl brand. "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. James Charles Dickinson is CoverGirl magazine first CoverBoy. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. Why start a makeup line now? now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup. "I went from coloring books to my face. And that influence is powerful. Who owns Gatorade: Coke or Pepsi? It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. And with that newfound influence, that generations values are becoming increasingly visible. This is pretty major, if you ask me. Willam wears Coverboy Lip Varnish in TruBlu. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. To view this content, click 'Allow and continue'. Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. Hear about special editorial projects, new product information, and upcoming events. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. Hmmm well that joke is ruined, but who cares! The . RELATED: Get your pumpkin spice fix with these 29 pumpkin beauty products. The actor describes Harry Styles as "a very kind guy.". But will more men follow his lead? James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . This content is imported from twitter. Get ready for some exciting news. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." Its only 12 and today has already been so crazy. TikTok has declared the white eyeliner is back. Charles was just named CoverGirls' very first male CoverGirl. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. The Mally. "Just fingers. The TikTok-Viral Dyson Airwrap Is Back in Stock! pic.twitter.com/088HlYBjQI. But the relationship goes both ways. Sometimes, we call things boring simply because they lie outside the box we are currently in.. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! Original reporting and incisive analysis, direct from the Guardian every morning. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. The Christian Science Monitor has expired. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. User Agreement and Privacy Policy and Cookie Statement and or call us at 1-617-450-2300. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. I think thats a part of the story here, too.. It's clear to see from the images that he's one talented teen, but now the entire world is about to know his name. I love being extra pic.twitter.com/7Qu1yu8U2P. Meet CoverGirl's first-ever CoverBoy, James Charles. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. ): "All of our COVERGIRLs are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Press question mark to learn the rest of the keyboard shortcuts "When she asked me to collaborate, I thought, Absolutely.". Just see for yourself: Im actually not a bit surprised James is the new CoverGirl spokesmodel for two reasons: (1) Hes so cute and bubbly and his energy is infectious, and (2) I recently saw him at GenBeauty and both his skin and makeup were impeccable. We are trying out Willam's new line of makeup Coverboy. coverboy makeup name change. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset.

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